The AETINS Brand
The brand AETINS is an acronym for Assured ETernal INsurance Solutions.
The name AETINS reflects the significant meaning of the word “Assured Eternal”.
The next version of AETINS Insurance & Takaful Technology Solutions is conceptualized based on solutions assembled with ‘building blocks’. Each building block comprises unique functions with clear boundaries. The building blocks are assembled to process a unique requirement (e.g. premium calculation), or an Insurance/ Takaful function (e.g. claims) or an integrated solution (e.g. enterprise Insurance & Takaful solution). After adopting the Solutions, whenever a subsequent change in business occurs, only the affected building blocks are modified or replaced to suit the change. This approach empowers AETINS to future-proof solutions, thereby ensuring its “eternity”.
The arch above AETINS logo represents an umbrella signifying assurance and protection in the common context of the Insurance & Takaful industry.
The color Red is chosen as the theme color as it reflects strength, courage, passion, love and care.
AETINS flagship conventional insurance product brand name is ISF, which stands for Insurance Solution Framework.
ISF retains the colour red of AETINS corporate logo to reflect the same strength, courage, passion, love and care.
ISF is an end to end Policy Management Solution for Life and Annuities and General Insurance business. It is ‘One Holistic Solution’ for all lines of insurance business addressing all functions in each line of business.
AETINS flagship takaful product brand name is PentaTAKAFUL, inspired by the core belief and foundation of the Islamic faith. The word “Penta” depicts the 5 pillars of Islam and is derived from the word “Pentagon” (a geometric figure with 5-sided polygon):
The symbol used in PentaTAKAFUL logo is a geometric motif, which generally is popular with Islamic decorations. The centre is the point at which all Islamic patterns begin and is an apt symbol of a religion that emphasises one God, symbolising also, the role of Mecca, the centre of Islam.
In Islamic iconography the star is a regular geometric shape that symbolises equal radiation in all directions from a central point. All regular stars — whether they have 6, 8, 10, 12, or 16 points — are created by a division of a circle into equal parts. The centre of the star is centre of the circle from which it came, and its points touch the circumference of the circle. The rays of a star reach out in all directions, making the star a fitting symbol for the reach of Islam and AETINS.