Brand Directions

Vision Helping to Insure the World
Mission 1. Innovate Insurance Companies to strategise and operate by leveraging on Information Technology (IT)
Note:

  • Strategise = Effectiveness
  • Operate = Efficiency

2. To create global awareness on the importance and benefits of insurance & Takaful
Values Sharing, Educational, Love People, Courageous, Trustworthiness
Note:

  • Sharing – sharing of technology expertise
  • Educational – to educate people on the importance of insurance & Takaful
  • Love people – to care for the well-being of society
  • Courageous – to explore new innovations
  • Trustworthiness – to be relied on as honest, truthful, and reliable; to uphold one’s personal integrity
Brand Positioning AETINS, Helping to insure
Brand Personality Caring, Conscientious, Dependable, Professional
Brand Promise Connecting people and insurers